Digital Fashion Showcasing, Design Seasonal trend Exhibitions via film

We witnessed the digital era build on its impact in many aspects of life. This is not limited to only meeting the daily needs. The scope has become even farther and beyond.

The expanded scope includes fashion, education, medical and even more. This article is all about the journey that the glamorous fashion industry is going through.

Major outline of the article would include:

• Fashion Trends Spring/ Summer 2021.
• Fashion Designers making use of Virtual technology.
• Major Fashion capital cities and Digital Fashion showcasing, exhibiting design trends via film.
• Scaled-back showings with strict social distancing measures.
• Fashion Brands and Augmented Virtual Technology marketing. 3D hologram for selling products through e-commerce.

Let’s go in detail, one by one:

1. Fashion Trends Spring/ summer 2021

During the current situation that hits many people’s normal life, we aspire to wear something easy. Here are few fashion trends that we can get along with this season:-

• Crop top central
• Relaxed Trousers
• The Bold Shoulder
• Fishnet Details
• Backless Basics
• Hoodie Season
• Big balloon Sleeves

1. Fashion Designers making use of the Virtual technology

Virtual reality fashion shows make it trouble-free for people to attend fashion events from any part of the world. This helps in saving travel efforts.

With the help of a virtual fashion show, a recording is saved. This helps in serving the show to those who couldn’t attend when the event happened live. Those people who are watching the event later can happily enjoy stuff in their leisure time at an affordable price.

These shows bring more customers to the event, else people would hesitate to join for such events. Thus, an increase in brand presence happens which in turn creates awareness and brings more sales.

Going in the norm of VR creates a sense of fascination that helps more visitors and adds customers to your circle. Thus, creating a viral loop of advertising.

1. Major Fashion capital cities and digital fashion showcasing, exhibiting design trends via film

With the growing sensation of the internet and VR, the fashion industry has decided to go digital. Fashion, being a heavily visual dependent industry, the need to be good with visual arrangement is very necessary.

Virtual reality with a high graphic arrangement is indispensable. The only reason, when it comes to fashion, we never want to buy things without trying them on ourselves.

The virtual presence at the show and gazing at the garments up-close is a good reason to stick with digital fashion showcasing. We can have a seamless virtual fashion experience. When we bring the right tools and techniques in developing the VR integrated fashion show.

1. Scaled-back showings with strict social distancing measures

Fashion events involve a greater number of audiences. Such events are crowded usually. But amidst the covid-19 impact, fashion show organizers had to keep a restriction on the audience count.

Organizers are trying to implement an innovative method from the traditional fashion runway shows to overcome the current situation without affecting the essence and success of the fashion shows. And going digital with the VR technology supported with a smooth and innovative fashion show experience.

1. Fashion Brands and Augmented Virtual Technology marketing. 3D hologram for selling products through e-commerce.

The 3D hologram is a way that helps customers to experience the objects or products in the space freely. This provides an exact view of the products. The best part about 3D hologram is that it provides a clear view to everyone without 3D glasses.

This is a greater step in building opportunities to help one with shooting up the sales analytics. Since Covid has made things difficult but there is always a good way to get along with things. But keeping things in the right perspective along with the use of VR brings a better opportunity to the tables.

This helps us in growing the eCommerce store sales proving that the technique is an effective one during this pandemic.

Are you a fashion student and wants to know more about Fashion and VR amalgamation? Count on our team to guide you right!