HND in Marketing

Pearson BTEC Level 5 Higher National Diploma in Business (Marketing)

Pearson BTEC Level 5 Higher National Diploma (HND) in Marketing provides an in-depth understanding of modern marketing principles and practices, designed for individuals aiming to build successful careers in this dynamic field. This qualification combines theoretical knowledge with practical experience, preparing students to navigate today’s fast-paced, digital-driven marketing landscape.

The course covers a wide range of key marketing topics, including consumer behavior, brand management, digital marketing, market research, and integrated marketing communications. Students will gain valuable skills in crafting marketing strategies, analyzing market trends, and developing creative campaigns that align with business objectives.

With a focus on both traditional and digital marketing, learners will explore the latest tools and platforms for engaging target audiences, from social media and content marketing to SEO and data analytics. The program emphasizes real-world application, with students working on live projects that reflect current industry challenges.

HND in Marketing equips students with the strategic and analytical skills needed to excel in roles such as marketing executives, brand managers, social media strategists, and market researchers. Whether you aim to join a marketing agency, work in-house for a business, or start your own marketing consultancy, this course provides the foundation for success.

Prepare for an exciting career in marketing with this comprehensive, industry-aligned qualification. Enroll now and start building the skills to create impactful marketing campaigns that drive business success!


  • Entry Requirements
  • Qualification Details
  • Course Module
  • Certification
  • Fee
  • Progression Pathway
  • For Higher National Diploma (HND) In Marketing require - Age 17 and above
  • CBSE/ISC/NIOS/All-State boards of Grade 12, American, Filipino or ThanaweyaAmma.
  • A GCE Advanced level profile with achievement in 2 or more subjects supported by 5 or more GCSEs at grades C and above
  • Pearson BTEC Level 3 in Business / International Diploma
  • Other equivalent international qualifications
  • Relevant work experience
  • Qualification Title: Pearson BTEC Level 5 HND in Marketing
  • Qualification Credit Value: 240 credits
  • Structure: 15 mandatory units
  • Modes of Study: Classroom/ Blended
  • Assessment: Assignment based assessment (No Exams Involved)
  • Overall Grading: Pass/Merit/Distinction
  • Duration: 18-24 Months
  1. Contemporary Business Environment
  2. Marketing Processes and Planning
  3. Management of Human Resources
  4. Leadership and Management
  5. Accounting Principles
  6. Managing a Successful Business Project (Pearson Set)
  7. Business Law
  8. Entrepreneurial ventures
  9. Research project
  10. Organisational Behaviour Management
  11. Marketing Insights and Analytics
  12. Digital Marketing
  13. Integrated Marketing Communications
  14. Planning for growth
  15. Business Strategy

Students who successfully complete the program will be awarded the Pearson BTEC Level 5 HND In Marketing, UK. The course is approved by the Knowledge and Human Development Authority (KHDA), Government of Dubai, and the certificate can be attested by the authority.

Pearson BTEC Level 5 Higher National Diploma In Marketing
Fees: Registration: AED 2500/- (One Time)
Fee per Unit (15 Units): AED 3350
(All the amounts mentioned above are subject to 5% VAT)

*Meritorious Scholarships and discounts available.
For details please contact: +971 4 3969000, info@exploreeducation.ae

PROGRESSION AND FURTHER STUDY OPPORTUNITIES

An HND can be a powerful catalyst for your career. Employers highly regard the practical skills and industry experience it provides, allowing you to build a portfolio that is directly relevant to your chosen field.
Beyond immediate career benefits, an HND also offers opportunities to explore new career paths or advance your education. This qualification can serve as a stepping stone to higher education, such as earning a bachelor’s degree, pursuing postgraduate studies, or obtaining professional certifications. An HND can be instrumental in elevating your career prospects and fostering personal growth.

Your HND opens doors to several opportunities:

  • Top-Up to an Honours Degree: If you're looking to further your education and specialize in a specific area, topping up to an honours degree is an excellent choice. It enhances your qualifications, helping you stand out to potential employers and advancing your career.
  • Transfer to an Honours Degree in a Different Subject: If you're considering a shift in focus or a career change, transferring to an honours degree in a new subject could be ideal. This allows you to explore new interests and pursue personal and professional growth.

Once you’ve completed the Pearson BTEC Level 4 & 5 Higher National Diploma In Marketing, you have an excellent opportunity to further your education by progressing onto degree top-up programs at various higher education providers. You can choose a campus from over 70+ countries, offering the flexibility to continue your studies in a location that best suits your needs.

  • University of Stirling
  • Curtin university
  • Middlesex University
  • De Montfort University
  • Heriot-Watt University
  • University of Bolton
  • Abertay University
  • Western University College

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